eInsurance Project: How to Develop Novel Electronic Services with Co-operation between Academics and Practitioners

In spring 2002 two Finnish academics, two professors who were involved in research on e-business expressed their concern regarding the lack of customer orientation in the case of electronic insurance services available on the Internet. They raised a question: “How do insurance companies get electronic services closer to their customers?” This can be considered as the starting point for a discussion about launching a research and development project with the aim of increasing the customer friendliness of the electronic insurance environment. In autumn 2002 the discussion spread to insurance business practitioners when the abovementioned question was raised in public seminars and at other events. Both academics and the business world realized that they share a common interest in developing electronic insurance eInsurance Project: How to Develop Novel Electronic Services with Co-Operation between Academics and Practitioners